What are Google Ads and Types of Google Ads
What are Google Ads
Information about Google Ads has been told in this article. In which you will know what is Google Ads, how Google Ads works, and what are the benefits of Google Ads. The old name of Google Ads was Adwords. Which was also called Google Adwords. So if you want to get information about Google Adwords. like; What is Google Adwords, Features of Google Adwords, etc. Then definitely read this article.
Those people must know about Google Ads. Those who are thinking of starting their own business or launching any products or services. Because Google Ads is a type of Advertising Platform. That is, with the help of this platform, you can get online advertising done. Advertising is a great way to promote a company, product, and service.
Usually, the purpose of advertising is to increase the sales of the product or services or to increase the popularity of the company. If you are a student. Then you should also be aware of what is an advertising and Google Ads. I say that everyone should have this information. Because advertising is also called Selling Art. Through this, you can get anything promoted. Whether it is a product or a service.
What is Google Ads? You need to have a good knowledge of advertising (especially online advertising) to know and understand it. So first you will know what is online advertising. Well, I have already told you the complete details of the advertisement. which you can read.
What is online advertising?
Advertising done through the Internet is called online advertising. Online advertising is an advanced advertising technology. Which is used to deliver or show Promotional Marketing Messages to the appropriate consumers through the Internet. It has become a form of advertising or the best way or medium to advertise. It is also known as internet advertising, digital advertising, web advertising, and online marketing.
Online advertising is commonly seen online in the form of email ads, search engine ads, social media ads, web banner ads, mobile ads, application ads, pop-up ads, and chat ads. Which is mostly seen while watching a webpage or online video. In any type of advertisement, it is necessary to have a publisher and an advertiser. An advertiser is a person or organization. The person who makes the advertisement and the publisher is the person or organization. Who publishes the advertisement?
Therefore, in online advertising also there is a publisher and an advertiser. Google Ads is a publisher. If you want to advertise online. Then you can advertise online through Google Ads. when you advertise. Then you are called the advertiser of that advertisement. Let's know Google Ads in detail.
Types of Google Ads
There are generally 5 types of campaigns in Google Ads. Read and understand these five campaigns carefully. Because these Ads Campaigns have to be selected while running the advertisement. It is determined by the Ads Campaign itself, where our advertisement will be run.
1. Search Ads
The ads shown in Google Search Engine are Search Ads. For Search Ads, Google has to pay on the basis of Cost Per Click (CPC). If you want to run your ad on Google Search Engine. Then you have to do a Search Ads Campaign.
2. Display Ads
Display Ads are run on a blog, website, or application. Usually, Display Ads are in the form of Banner or Text.
3. Video Ads
Video Ads like video website; is played on YouTube. Video ads are also in the form of videos.
4. Shopping Ads
Shopping Ads are run on a shopping website (e-commerce website). Product is promoted in this type of ad. In which the image and price of the product are also shown. It is also shown on Google Search Engine.
5. Universal App Campaign Ads
A Universal App Campaign is done to promote the application. Money has to be paid only in this type of ad. When the application is installed.
Related Services: Online Advertisement Agency